Indian E-commerce Market: Opportunities Beyond Tier 1 Cities

The e-commerce market in India is massive, but most startups focus on Tier 1 cities. I believe there's huge untapped potential in Tier 2 and Tier 3 cities.
I'm considering starting an e-commerce business targeting these markets. What are the key considerations?
- Logistics and supply chain challenges
- Payment methods (cash on delivery vs digital)
- Product preferences and price sensitivity
- Marketing channels that work
- Competition from established players
Would love insights from founders who've built businesses in these markets.
I'm considering starting an e-commerce business targeting these markets. What are the key considerations?
- Logistics and supply chain challenges
- Payment methods (cash on delivery vs digital)
- Product preferences and price sensitivity
- Marketing channels that work
- Competition from established players
Would love insights from founders who've built businesses in these markets.
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